Care for the Family

Care for the Family

Care for the Family’s Community Learning Team produce training resources and train facilitators to run their courses in the community.

They asked me to create items for a mailing that could be sent out to people who didn’t already know about the ‘Positive Parenting’ training courses they run, in order to raise awareness and encourage them to book on to a training course.

The mailing included a letter with discount voucher, an A5 flyer to advertise the courses and 3 laminated cards describing the 3 parenting styles taught about in the course – this was intended for them to keep as a useful tool, and remind them of the course in the future. The 3 parenting cards were wrapped in a ‘bellyband’ to keep them together.

They wanted the mailing to have quite a relaxed and fun tone, but also look professional. To communicate that the organisation is friendly but they also know what they are on about. The target audience was mainly professionals working in local authorities, children’s centres, the health sector, schools and the criminal justice sector.